The statement will be printed on the safety seal of each pint, under the lid, and will migrate to the side panel by 2022. Brave Robot ice cream is packaged in an FSC certified paper container, with sugarcane-derived liner and petroleum-free seals that are 100% recyclable.īrave Robot will begin to feature the GHG emissions of each pint on packaging this summer, along with an accompanying QR code driving to /impact where customers can dive deeper on the brand's commitment to sustainability and celebrate with a free pint. In addition to product ingredients, sustainable packaging also contributes to a lower carbon footprint. We will continue to quantify our environmental impact in the months ahead, giving our customers a deeper understanding of how they benefit the planet when they choose Brave Robot over a traditional dairy pint of ice cream." "In order to improve anything, you have to measure it first. "Reducing the impact of manufacturing the foods we love is at the core of what we do," said Paul Kollesoff, founder and general manager at The Urgent Company. Perfect Day's protein production reduces greenhouse gas emissions by at least 85% and up to 97%, compared to conventional production methods of bovine whey, as stated in their ISO-certified, third party-validated life cycle assessment from WSP. 34% lower when compared to traditional dairy ice cream) is, in part, made possible by its use of animal-free whey protein from Perfect Day. The product's low carbon footprint (approx. The initial findings of that study show that the absolute carbon footprint for its ice cream pint is 0.76 kgCO2e, or the equivalent of driving 1.9 miles in a passenger car ( EPA Greenhouse Gas Equivalencies Calculator). As part of The Urgent Company's mission to deliver more planet-friendly alternatives, the brand is conducting an independent Life Cycle Assessment.
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